Let your first thought about holiday shopping be: “Buy Local!”

It’s about more than helping our neighbors keep their businesses profitable. Shopping at locally owned businesses helps to:
  • Strengthen community relationships and ties. We just get to know each other better, and small businesses donate more than twice as much per sales dollar to local non-profits, events, and teams compared to big businesses.


  • Keep local money circulating in the local economy. Each dollar spent at a locally-owned independent businesses returns 3 times more money to the local economy than one spent at a chain, and 100% more than buying from an online mega-retailer. The multiplier effect created by spending locally generates lasting impact on the prosperity of local organizations and residents.
  • Improve local control and democracy. The owner of a local businesses  is more likely to be helpful and involved in community decisions than the local manager of a big-box store.
  • Weaken the power of big corporations over our politics.
  • Help the community keep a distinct local character. Don’t you hate that feeling when you travel to a distant city eager for for something new and different, enter a mall or a shopping district, and don’t see a single retail outlet or restaurant that you cannot see back home?
  • Create a healthier environment by supporting businesses that use less land and less fuel to get the goods to  you;
  • Keep local taxes low. Small neighborhood-located retail businesses generate a net annual return to municipalities of $326 per 1,000 square feet of store space, while the infrastructure and maintenance costs generated by big box retail outweigh tax revenues, costing taxpayers $468 per 1,000 square feet of floor space each year.
  • Create local jobs and opportunities. Not only do independent businesses employ more people directly per dollar of revenue, they also are the customers of local printers, accountants, wholesalers, farms, attorneys, etc., expanding opportunities for local entrepreneurs.

For more information, check out Dane Buy Local.

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